Entertainment is not the only area where subtitling has an important part to play.
Most companies have realised that video content plays a key role in the purchasing decisions customers make. Most successful marketing strategies today include promotional video content.
How-to videos online have now become excellent substitutes for those endless paper instruction manuals of the past. When subtitled, both types of videos turn into useful international marketing tools on social media as well as at in-person trade fairs, product launches, and other events.
Companies also use subtitled videos for in-house activities to ensure that all their employees across various locations and different languages can benefit from training videos, general internal communications and other audiovisual materials essential to maximising workflow.
If you include audiovisual content in your marketing material, contact me to find out how a professional subtitling service can improve the impact of that content.